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The $40 Billion Buyback: Why Boeing’s Engineering Actually Failed



How does a company that defined the pinnacle of American engineering find itself in a permanent state of crisis? Most people point to recent headlines, but the real failure started decades ago with a single corporate merger.



In this The Case HQ strategy autopsy, we reveal the "Engineering Decay" that brought down a giant. We break down the 1997 McDonald Douglas takeover, the $40 billion stock buyback trap, and the fatal cultural shift that prioritized Wall Street quarterly reports over passenger safety and technical excellence.




https://youtu.be/dhtDHbizlk4


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